Category: io

  • Essential software security trends to watch out for in 2022

    In recent years, cybercrime has become more sophisticated, professionalized, and personalized. And it is only headed to become graver. Small and large companies of all backgrounds are prone to threats which include but are not limited to malware, ransomware, and data breaches. Research shows that 37% of IT companies were targeted for ransomware in 2021 alone. Out of which only 8% of the data was recovered after the ransom payment.

    The threat not only pertains to software, companies, and employees, but to other concerned parties too. Mitigating these threats should be the goal. While it may not be entirely possible, going forward, implementing the following practices can secure software development frameworks for businesses.

    Zero Trust & Access Control

    Zero-trust policies consider every individual who interacts with the software as a threat. It requires identity verification at every step to protect IT resources. It would be advisable for developers to implement the zero-trust architecture in the initial stages of the SDLC (software development lifecycle) to secure software applications from the source code up.

    When targeting supply chains, attackers are heavily dependent on the trust present in the organization. Having to prove their identity at every step can help limit attacks.

    Furthermore, attacks in a system do not always occur from outside the firewall. Limited access policies should be introduced where only the required permission is shared with individuals for them to complete a job.

    Investing Adequately:

    By far, the largest security threat that software faces is bad-quality code. Shifting Left is a practice that can avoid additional costs when the software has progressed into production. Moving left suggests that code be analyzed and vulnerabilities eliminated early in the process.

    As it is considered expensive and time-consuming, the practice is still relatively more economical than when a product has moved into production. Research from Ponemon Institute suggests that it costs $80 to fix a software defect during development, whereas it costs $7,600 to fix during production.

    Therefore, an initial investment of time, money, and resources in good quality code can help companies forego higher costs down the line.

    Close-Coordination Work & Upskilling:

    Decision-makers for businesses should work closely with the IT department to take security-driven initiatives. By keeping cybersecurity at the forefront, taking preventative measures with the input of IT professionals can create secure products and result in cost savings in the long run. Safety is at the center of all tasks and development, and future decisions revolve around it.

    Improving the developers’ skill set can positively impact cybersecurity. By investing in the IT department through training, workshops, and classes, developers and engineers upskill and add further value to a business. Also, providing them with suitable resources can result in significant profit dividends.

    SBOM goes public

    Though the SBOM has been around for the past few years, its wide usage is predicted to begin soon. An SBOM (software bill of materials) requires the software development company to list all materials used in building the product.

    SBOMs can help maintain security essentially by showcasing a software’s components. Companies can identify vulnerable access points and draw up security measures to avoid threats. Several federal agencies in the US have also shown support for SBOMs, making it a requirement for every software used by government agencies.

    It is crucial to keep in mind that a single-step initiative will not solve a company’s cybersecurity; an entire step-by-step system needs to be put into place. Every organization has different security needs. It is crucial to identify the issues first and then create the best practices for secure software development.

    The budget for cybersecurity is on the rise, not only in Canada but all over the world. Where the initial cost of secure coding practices may be high, it can make the bones of the software strong to withstand and counter cyberattacks at later stages.

  • From Yawn to Yay: Tips for Making B2B Content Marketing More Engaging

    From Yawn to Yay: Tips for Making B2B Content Marketing More Engaging

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    DiagramDescription automatically generated
     Source: Semrush

    In the world of B2B marketing, creating engaging content can be a daunting task. With so much information out there, it’s no wonder that many potential clients find themselves yawning their way through dry, uninspired content. But fear not! With the right approach and a few handy tips, you can turn your B2B content marketing from yawn to yay in no time. From snappy headlines to engaging visuals and targeted messaging, there are a multitude of ways to make your content stand out in a crowded market. So if you’re looking to up your B2B content marketing game, read on for some top tips and strategies to help you create content that captivates and converts.

     

    Common Challenges with B2B Content Marketing

    B2B marketing is a complex and challenging process that requires a lot of effort and resources. One of the biggest challenges in it is creating engaging content that resonates with your target audience. Many B2B marketers struggle to create content that is both informative and engaging, resulting in dry, uninspired content that fails to capture the attention of potential clients.

    Another common challenge is understanding the target audience. B2B companies often have multiple target audiences, each with unique needs, interests, and pain points. Without a deep understanding of your target audience, it can be difficult to create content that speaks directly to their needs and interests.

    Finally, measuring the success of your efforts can be a challenge. Unlike B2C marketing, where success can be measured in terms of sales and revenue, B2B marketing is often focused on lead generation and brand awareness. Measuring the impact of your content marketing efforts on these metrics can be difficult, especially if you don’t have a clear strategy in place.

     

    Understanding Your Target Audience

    The key to creating engaging B2B content is understanding your target audience. This means identifying the different types of decision-makers and influencers within your target market and creating content that speaks directly to them.

    One way to understand your target audience is to create buyer personas. A buyer persona is a fictional representation of your ideal customer, based on real data and market research. By creating detailed buyer personas, you can better understand the needs, interests, and pain points of your target audience.

    Another way to understand your target audience is to conduct market research. This can include surveys, focus groups, and interviews with current and potential customers. By gathering feedback from your target audience, you can identify the topics, formats, and channels that are most likely to resonate with them.

     

    Creating Engaging B2B Content

    Once you have a deep understanding of your target audience, it’s time to start creating engaging content.  

    Snappy Headlines

    Your headline is the first thing that potential clients will see when they come across your content. A snappy, attention-grabbing headline can make all the difference in capturing their attention and encouraging them to read on. Some tips for creating snappy headlines include:

    • Use numbers and statistics to add credibility and curiosity
    • Ask a question to pique the reader’s curiosity
    • Use strong, action-oriented language to create a sense of urgency
    • Keep it short and sweet – aim for around 6-8 words

    Targeted Messaging

    Your content should speak directly to the needs and interests of your target audience. This means using language and messaging that resonates with them and speaks to their pain points. Some tips for creating targeted messaging include:

    • Use the language and terminology that your target audience uses
    • Identify their pain points and address them directly
    • Highlight the benefits of your product or service in a way that speaks to their needs
    • Use social proof, such as customer testimonials or case studies, to add credibility

    Compelling Storytelling

    Storytelling is a powerful tool for creating engaging B2B content. By using real-life examples and narratives, you can create an emotional connection with your target audience and help them see the value of your product or service. Some tips for using storytelling in B2B content marketing include:

    • Use real-life examples and case studies to illustrate the value of your product or service
    • Highlight the human impact of your product or service, such as how it has helped a specific customer or industry
    • Use storytelling to create a sense of urgency and encourage action
    • Use visual storytelling, such as infographics or videos, to create a more immersive experience for your target audience

     

    Visuals in B2B Content Marketing

    Visuals are an essential component of engaging B2B content. They can help break up text, add visual interest, and convey complex information in a more digestible format. Some tips for using visuals in B2B content marketing include:

    • Use high-quality images and graphics that are relevant to your content
    • Use charts and graphs to convey data and statistics in a more engaging format
    • Use videos and animations to create a more immersive experience for your target audience
    • Use white space and formatting to make your content more visually appealing and easier to read

     

    Repurposing Content for Different Formats and Channels

    Another key strategy for adding an engaging touch to your content is repurposing it for different formats and channels. This means taking existing content, such as a blog post or white paper, and adapting it for different platforms and formats, such as social media or video. Some tips for repurposing content include:

    • Identify the most popular formats and channels among your target audience
    • Adapt your content to fit the specific requirements of each platform, such as character limits or video length
    • Use snippets and teasers to promote your content across different channels and platforms
    • Use analytics to track the performance of your content across different formats and channels and adjust your strategy accordingly

     

    Measuring Success in B2B Content Marketing

    Measuring the success of your B2B content marketing efforts is essential for optimizing your strategy and achieving your goals. Some key metrics to track include:

    • Website traffic – how many visitors are coming to your website as a result of your content marketing efforts?
    • Lead generation – how many leads are you generating as a result of your content marketing efforts?
    • Engagement – how many likes, shares, and comments are your content receiving on social media?
    • Brand awareness – how many people are becoming aware of your brand as a result of your content marketing efforts?

    By tracking these metrics, you can identify what’s working and what’s not, and adjust your strategy accordingly.

     

    Examples of Successful B2B Content Marketing Campaigns

    Finally, let’s take a look at some examples of successful B2B content marketing campaigns:

    • HubSpot’s “State of Inbound” report – HubSpot’s annual report on the state of inbound marketing has become a must-read for marketers around the world. By providing valuable insights and data on the latest trends in inbound marketing, HubSpot has established itself as a thought leader in the industry.
    • IBM’s “Watson at Work” campaign – IBM’s campaign to promote its Watson AI platform used a series of videos and case studies to illustrate the real-life impact of the technology. By highlighting its potential to transform industries ranging from healthcare to finance, IBM was able to generate significant buzz and interest in the platform.
    • Cisco’s “The Network” – Cisco’s online publication, “The Network,” provides a wealth of content on topics ranging from cybersecurity to the internet of things. By providing valuable insights and thought leadership on these topics, Cisco has established itself as a trusted advisor for businesses looking to stay ahead of the curve.

     

    Conclusion: The Importance of Engaging B2B Content Marketing

    In conclusion, creating engaging B2B content is essential for capturing the attention of potential clients and driving conversions. By using targeted messaging, compelling storytelling, and engaging visuals, you can create content that resonates with your target audience and encourages them to take action. And by measuring the success of your content marketing efforts, you can optimize your strategy and achieve your goals. So get creative, experiment with different formats and channels, and start creating content that captivates and converts!

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  • How Code Reviews Can Make Or Break Your IT project?

    All code is guilty until proven innocent.

    Do you know that the cost of a defect increases by an order of magnitude for each consecutive stage of the software development cycle?

    This means that discovering bugs earlier can significantly save money in terms of the effort of the technical teams and can lead to better ROI. Moreover, once issues are allowed to reach the production stage, they become more difficult to diagnose and solve.

    In order to execute the project on time and within budget, preventing errors is better than fixing them. One great asset in identifying issues early on is a rigorous code review process. Code Review is the practice of systematically convening with one’s fellow programmers to check each other’s code for defects and has been shown to boost code quality and streamline the software development process. Moreover, it is also a great way to facilitate cross-training, mentoring, and learning among developers.

    Coding Sans’s State of Software Development in 2018 report highlighted that 67.66% of software developers utilized peer code review to safeguard code quality. Additionally, that percentage is even higher among successful software developers; 73.53% of the top developers employ this practice. Despite its virtues, many people still often turn a blind eye to peer code reviews as they perceive performance testing to be adequate for validation. However, neglecting code reviewing can result in severe consequences for your project delivery.

    So why are code reviews critical in executing software development smoothly? Here are four ways in which peer code reviews can add value to your IT project:

    • Code Quality And Defect Detection
    • Strong Collaboration And Knowledge Exchange
    • Streamlined Testing and Development
    • Enhanced Project Delivery

    High Code Quality

    Code reviews promise high quality as issues and errors are resolved before they skyrocket out of control. These inspections build quality into your process with excellent ROI and can reduce defects in your code by around 80%. Reviews also bring about consistency in meeting coding standards and project requirements. It improves the quality of code by concentrating on readability, maintainability, complexity, performance, and duplicated code.

    Any discussion and collaboration on code will inherently improve readability. Also, a comprehensive review process will result in the style of code becoming similar in the team. This code standardization will provide for enhanced readability with superior support and maintenance. Developers also bring in their A-game and are more likely to write clean and concise code if they’re aware that their co-workers would be reviewing it.

    Collaboration & Knowledge Exchange

    All projects have unwritten rules and implicit understandings often referred to as “institutional” or “tribal” knowledge. Code review can facilitate the transfer of this knowledge from an expert professional to a new team member. This knowledge-sharing between team encourages internal learning and presents opportunities for mentoring junior team members. With the mentor directly reviewing his junior’s work but the junior developer examining the senior’s code, junior team members’ progress will be accelerated.

    Collaboration between developers along with code standardization will bolster team productivity. This will reduce schedule delays if a team member is unavailable as any developer can take up the reins and continue steering the ship. Good reviews also encourage the development of T-shape professionals. These are individuals who are specialists in one area but have enough knowledge in the other domains to assist the continuous flow of the software development process.

    Improved Testing & Development

    Code reviews also take into account whether the code has well-designed automated tests or not. Moreover, optimizing code and consistently meeting standards will bear fruit in the form of a source code that is easier to understand for testers and specialists. Also, discovering bugs early on will help save time and money as there will be fewer delays in development due to further testing and revisions.

    When the QA team gets involved in the code reviewing process, both the programming knowledge of quality analysts and the communication between teams will be improved significantly. Testers will know what part of the code defines a particular functionality of the project, therefore strengthening teamwork.

    Effective Project Delivery

    Every software project starts with a well-defined scope and requirements. There’s a high chance of a developer misinterpreting one of these requirements and creating a useless feature. An effective code review process will validate the developed feature against the expected one. This verifies developed features and guarantees that all misinterpretations associated with the project scope or requirements are addressed at the earliest.

    Employing a consistent coding pattern and better documentation under code reviewing will make it convenient for developers to analyze existing code. This will help the project stay on track as developers will be spending more time adding features or upgrading existing ones. Also, this will benefit in the long run as well as it will be easier to onboard new developers to the project. Technical collaboration via code reviews also results in better estimates and project planning.

    Conclusion

    Overall, the peer code review process remains a critical stage in the software development lifecycle and can play a key role in enhancing the quality of code, team collaboration, and project delivery. When done right, it is a great tool to not only streamline development but also reduce the effort needed by the development team. Moreover, software testing alone has limited efficacy in defect detection. In his book, Code Complete, Steve McConnel reports that the average bug detection rate is 25% for unit testing, 35% for function testing, and 45% for integration testing. In comparison, design and code inspections have an average defect detection rate of 55% and 60%. These reviews are also crucial in establishing consistency in the source code and enabling superior testing and smoother integration. By mitigating errors, code reviews ensure the delivery of high-value solutions to clients on budget and time.

  • How to Outperform in Technical Interview?

    Are you feeling stressed out about your next tech interview?

    A technical interview is a demanding and specialized process where candidates are tested on their coding and problem-solving skills as well as soft skills and personality. This can be quite a stressful experience for candidates, especially where whiteboard interviews are concerned. As an award-winning IT services provider, we want to share our expertise and offer guidance on how to shine in your next technical interview.

    Smart practice

    It is extremely important to research and practice common coding challenges and tech interview questions beforehand. Familiarity with the type of problems you are likely to encounter in the interview will help in improving your confidence in your knowledge. We recommend practicing coding without the help of a code editor. Also, consider timing yourself to get accustomed to the time pressure. Remember, creating a more realistic scenario makes the preparation more effective.

    Don’t panic

    In technical interviews, interviewers are not just evaluating how a candidate breaks down a problem but are also interested in analyzing how they debug a problem. So, if there is an error with your code, do not panic! Avoid thrashing the code in desperation and maintain your logical flow. Treat your mistake as an opportunity to impress the interviewer.

    Communicate

    While completing your coding challenges, it is recommended to communicate your thought process to the recruiters. Good Interviewers are not always looking for completely accurate solutions. Instead, they are more concerned with your critical thinking abilities and tech fundamentals. It is recommended to talk out loud while solving the problem to avoid losing out on the position due to a minor blunder. Remember most interviews are designed to test the basic requirement of a job. While recruiters will not try to pull additional information out of you, we encourage our candidates to share their expertise and knowledge organically in the interview.

    Recruiters often write off good candidates by citing reasons like technical skills gap. Hence, candidates need to exhibit their technical expertise effectively. We hope these suggestions can assist job seekers in out-performing their next tech interview.

    If you have any additional queries or are interested in collaborating, contact us now!

  • How to fix errors while upgrading to Magento 2

    7 errors encountered while migrating, and how to fix them!

    As newer versions of Magento are released from time to time, merchants seek out a smooth upgradation process.

    Magento 2 was released in 2015 with revamped architecture and exciting new features. Magento 2 is now considered the top choice of eCommerce business owners. As Magento 1’s popularity diminishes and Magento 2 takes its place instead, businesses enlist migration services. The process of migration is not always smooth and can prove to be a challenge for some businesses.

    The Data Migration Tool (DMT) is a command-line interface used for migrating data from one Magento version to another. This tool verifies consistency between database structures, tracks the transfer progress, verifies tests and creates logs.

    The tool operates in 3 modes which are shown in Figure 1.

    1. Settings Mode  

    Manages and migrates configuration settings 

    1. Data Mode  

    Migrates data in bulk to the destination database  

    1. Delta Mode  

    Transfers incremental data updates to Magento storefront and admin panel while running previous migration modes  

    Image of Data migration tool steps
    Figure 1: DMT modes

    Before we discuss the issues faced while migrating, let’s briefly talk about the process of migration itself.  

    You can make a backup of your data with the following command: 

    mysqldump -uadmin  -p databasename target> databasename target.sql

    In order to initiate the migration, you will use the following command:  

    bin/magento migrate:data [-r|–reset] [-a|–auto] {<path to config.xml>}

    Now that we have covered the basics of getting started with migration, let’s move on to explore some of the most frequent issues faced when using DMT, and how you can solve them!  

    1. Mapping Issue with Fields and Source Documents  

    Have you ever seen the following error show up on your screen while migrating?  

    • bash Source documents are not mapped: <EXTENSION_TABLE> 
    • bash Source fields are not mapped. Document: <EXTENSION_TABLE>. Fields: <EXTENSION_FIELD> 

    An error like this appears when the Data Migration Tool is trying to check for consistency between the source and destination databases. Internal tests are run to check for data consistency between tables and fields. Instead of the word ‘Source’ in the error message, you may also see the word ‘Destination’ which implies the same problem.  

    Solution   

    To resolve this error, here are some practical solutions you can adopt:  

    1. Configure the Data Migration Tool  
      Executing the –a argument will help auto-resolve errors and will ensure that the migration does not stop  
    1. You may also choose to ignore database entities that are not needed by adding <ignore> tag to the entity in the map.xml file  

    Here is how you can insert the <ignore> tag:  


    ...    

    …
               

    sales_flat_invoice_grid            

               

    sales_flat_order_address.address_id            

    …        

    …

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    2. Classes not mapped in records

    While migrating an error like this may also appear: 

    Class <extension/class_name> is not mapped in record <attribute_id=196>

    This error occurs at the Entity Attribute Value migration step. Usually, it is due to the missing class of an extension.  

    Solution 

    You resolve this error, you can:  

    1. Reinstall the existing extension 
    1. In the eav-attribute-groups.xml.dist, add the attribute that causes this error to <ignore> 
    1. Add class mapping using class-map.xml.dist file  

    3. Foreign Key Constraint Failure  

    You may also encounter an error like this:  

    Foreign key <KEY_NAME> constraint fails on source database. Orphan records id: <id_1>, <id_2> from <child_table>.<field_id> has no referenced records in <parent_table>

    This occurs when there are missing database records in the parent_table, to which the field_id of the child_table is pointing to.  

    Solution  

    Some viable solutions for this can be:  

    1. Delete the records from the child_table if not needed. 
    1. Disable the Data Integrity step by modifying the DMT’s config.xml.

    4. URL Rewrite Duplication  

    There are duplicates in URL rewrites: 

    Request path: towel.html Store ID: 2 Target path: catalog/product/view/id/10 

    Request path: towel.html Store ID: 2 Target path: catalog/product/view/id/12 

    The above error occurs when two entries use the same request path and store ID pair but with two different target path values. The target path in a URL must be specified by a unique pair of request path + store ID.  

    Solution 

    Resolution to this can be to enable the auto_resolve_url_rewrite_duplicates in the config.xml file. This configuration adds a hash-string to the conflicting records of URL rewrite and shows the resolution result in the command line interface.  

    5. Entity Mismatch  

    Mismatch of entities in the document: <DOCUMENT> Source:

    Mismatch of entities in the document: <DOCUMENT> Source:

    <COUNT_ITEMS_IN_SOURCE_TABLE>

    Destination: <COUNT_ITEMS_IN_DESTINATION_TABLE> 

     

    This error usually shows up when a customer places an order while the store is under active migration. To be precise, this occurs during the volume check setup (the stages are shown in Figure 2 below). This is when the Adobe Commerce database record encounters a mismatch between the original destination, and the final destination. It is common when a store is under migration for the website to say so and not take any orders. But some stores do allow orders to be compiled, and as soon as migration is done, those orders are automatically given the status of placed orders.   

    Solution  

    A possible solution to resolve this error would be to run the Data Migration Tool in delta mode to transfer incremental changes. 

    Image of checking stages for migration
    Figure 2: Check-stages for migration

    6. Deltalog not installed  

    You may encounter this error as well:  

    Deltalog for <TABLE_NAME> is not installed 

    This means that deltalog tables (with prefix m2_c1_*) were not found. Data Migration Tool (DMT) installs these tables during data migration as well as database triggers which track changes and fill deltalog tables.  

    Encountering this error means that you are trying to migrate from a copy of the store and not the live store itself. Copy does not contain triggers and deltalogs needed to complete delta migration therefore resulting in a failure. 

    Solution  

    To troubleshoot this, testing of the migration process needs to be done. A specialized team is responsible for carrying out testing and the process usually entails scoping, dependencies/interactions, test cases, non-functional testing, and functional application tests.  

    Here are some important arguments for migration configuration:  

    bin/magento migrate:settings [-r|–reset] {<path to config.xml>}

    [-r|–reset] stands for an optional argument that starts the migration from the beginning, which can be used for testing migration. 

    [-a|–auto] is also an options argument that prevents the migration from stopping if it encounters integrity check errors. 

    {<path to config.xml>} is the absolute file system path to the migration tool’s config.xml file: this argument is required. 

    7. MySQL Packets 

    MySQLError1153 – got a packet bigger than ‘max_allowed_packet’ bytes 

    This error occurs when MySQL is running in default settings.  

    Solution 

    To solve this error, use the following steps.  

    1. For the client, specify the following command: 

    mysql –max_allowed_packet=100M -u root -p database < dump.sql

    1. Change the my.cnf or my.ini file (usually found in /etc/mysql/) under the mysqld section and set:  

    max_allowed_packet=100M 

    You can also use the MySQL console to log these commands:  

    set global net_buffer_length=1000000;  

    set global max_allowed_packet=1000000000;

    We have discussed 7 common errors that one can encounter while upgrading Magento versions and migrating data. If you are considering migrating your own e-store to Magento or if you are considering upgrading your Magento version, it’s better to discuss with experts who have hands-on experience.  

    At Integriti, we have a capable team of web developers who can make your migration process smoother!

  • Integriti Group, Inc. receives 2021 Best of Staffing Talent Award

    Mississauga, ON (February 2, 2021) – Integriti Group Inc., a leading staffing agency announced today that they have won the Best of Staffing Talent Award for providing superior service to their candidates. Presented in partnership with presenting sponsor CareerBuilder and gold sponsors Indeed & Talent.com, ClearlyRated’s Best of Staffing® Award winners have proven to be industry leaders in service quality based entirely on ratings provided by their candidates. On average, job seekers who work with winning agencies are twice as likely to be completely satisfied with the services provided compared to those placed by non-winning agencies. Integriti Group Inc. received a 9+ (out of 10) satisfaction score from 73.7% of placed candidates. This is significantly higher than the industry’s average of 40%.

    “We have an amazing RPO team. Our team’s constant innovation and commitment to candidate experience have earned us this recognition. We are very proud of team Integriti and honored to be recognized for this award.”

    Kamran Azam, CEO, Integriti Group.

    “We are well-positioned for 2021. The post-COVID-19 era will spark innovation. We have proven expertise in providing amazing talent in the tech space. We hand-pick highly skilled developers and engineers to support our clients’ accelerated use of technology and digitization.”

    Omer Husain, CTO, Integriti Group.

    “After one of the most turbulent years in modern history, winners of the 2021 Best of Staffing award have proven their commitment to go above and beyond in support of their clients and placed talent,” said ClearlyRated’s CEO and Founder, Eric Gregg. “These service leaders have demonstrated their capacity to be agile, to be precise, and to prioritize the client and talent experience above all else. It is my honor to celebrate and showcase the 2021 Best of Staffing winners alongside feedback from their actual clients and placed talent on ClearlyRated.com!”

    About Integriti Group Inc.

    Integriti is an award-winning IT services provider based in Mississauga, Canada. It utilizes real-world experience, blending extensive Technological knowledge with a collaborative staffing model to help businesses find talent and solutions that exceed their expectations. For more information on Integriti, visit About us – Integriti

    About ClearlyRated

    Rooted in satisfaction research for professional service firms, ClearlyRated utilizes a Net Promoter® Score survey program to help professional service firms measure their service experience, build online reputation, and differentiate on service quality. Learn more at https://www.clearlyrated.com/solutions/.

    About Best of Staffing

    ClearlyRated’s Best of Staffing® Award is the only award in the U.S. and Canada that recognizes staffing agencies that have proven superior service quality based entirely on ratings provided by their clients and placed talent. Award winners are showcased by city and area of expertise on ClearlyRated.com—an online business directory that helps buyers of professional services find service leaders and vet prospective firms with the help of validated ratings and testimonials.

    Media Contact,

    Omer Husain, Partner

    p. 416.804.6637

    omer.husain@integriti.io

  • Is It Time for Fashion Brands to Put Social Justice First?

    In the past few years, the world has seen a massive shift in social consciousness and attitudes towards social justice. From the #MeToo movement to Black Lives Matter, it seems like everyone is joining the cause to fight for a better world and a fairer society

    But what about the fashion industry? Is it time for fashion brands to put social justice first? This blog article will explore the concept of brand activism, how the fashion industry has embraced social justice, the benefits and challenges of incorporating social justice into fashion brands, and some tips for launching a successful social justice campaign.

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    Photo by tiday on Pixabay

    What is Brand Activism?

    Brand activism, or corporate activism, is a term used to describe the practice of companies engaging in social justice initiatives. This could include anything from donating to charities, campaigning for legislation, or launching their own social change campaigns. Brand activism is often viewed as a way for companies to show their commitment to social causes, as well as to demonstrate their corporate values.

    At its core, brand activism is an attempt to establish an emotional connection between a company and its customers. By engaging in social justice initiatives, companies can demonstrate that they are not only profitable but that they are also willing to use their platform to make a difference in the world.

    How has the Fashion Industry Embraced Social Justice?

    The fashion industry has been one of the earliest adopters of brand activism. Many fashion brands have long been associated with social causes, such as environmentalism, philanthropy, and animal rights.

    In recent years, this has shifted to include more explicit forms of activism, with fashion brands taking a stand on social issues such as racism, sexism, and LGBTQ+ rights. Major fashion labels such as Nike, Gucci, and Prada have all launched social justice campaigns to show their support for these causes.

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    Source: Adidas

    These campaigns often take the form of public campaigns, collaborations with non-profit organizations, and the use of their platforms to raise awareness of social issues. Nike’s “Just Do It” campaign is a prime example of this, with its focus on diversity and inclusivity.

    Benefits of Incorporating Social Justice into Fashion Brands

    There are many benefits to incorporating social justice into fashion brands. For one, it helps to create a positive brand image. By taking a stand on important social issues, fashion brands can demonstrate that they are committed to making a difference in the world.

    This is one of the best branding and social media marketing techniques that can help to attract customers who share the same values and want to support companies that are making a positive impact.

    In addition, social justice campaigns can help to boost a fashion brand’s visibility. By engaging in public campaigns, fashion brands can reach a wider audience and increase their visibility. This can be particularly helpful for smaller brands that don’t have the resources to launch big campaigns.

    By taking a stand they can foster loyalty and trust in the brand, which can lead to long-term customer relationships.

    Challenges of Incorporating Social Justice into Fashion Brands

    While there are many potential benefits to incorporating social justice into fashion brands, there are also some challenges that need to be addressed. For one, it can be difficult for fashion brands to balance their commitment to social justice with their need to remain profitable. Social justice campaigns can be expensive and time-consuming, and if not managed properly, can lead to losses in profits.

    In addition, fashion brands need to be aware of the potential backlash that can come with taking a stand on social justice issues. If a fashion brand’s campaign is perceived as insincere or opportunistic, it can lead to negative publicity and a loss of credibility.

    Finally, fashion brands need to be aware of the potential legal implications of their social justice campaigns. If a fashion brand is too vocal in their support of a particular cause, it could lead to legal issues. For example, if a fashion brand supports a political candidate, they could be seen as making a political contribution, which could be illegal in some countries.

    Examples of Successful Social Justice Campaigns

    One of the most successful social justice campaigns in recent years was the “We Are All Human” campaign by the fashion label H&M. The campaign featured a series of photographs of models from different backgrounds, with the aim of promoting diversity and inclusivity. The campaign was a huge success, with people from all over the world sharing their stories and showing their support for the cause.

    Another successful social justice campaign was the “Love Your Body” campaign by Dove. The campaign aimed to promote body positivity and encourage people to accept and love their bodies, regardless of shape or size. The campaign was hugely successful, with Dove receiving positive feedback and praise for their efforts.

    Examples of Unsuccessful Social Justice Campaigns

    Unfortunately, not all social justice campaigns have been successful. One example is the “Choose Love” campaign by Nike. The campaign featured a series of videos of people from different backgrounds and cultures, but was widely criticized for its heavy-handed approach and lack of nuance.

    Another example is the “Love Has No Labels” campaign by Pepsi. The campaign aimed to promote diversity and inclusivity but was widely derided for its inauthentic messaging and lack of substance. Many people felt that the campaign was merely capitalizing on the social justice movement, without actually making a meaningful contribution.

    Source: Twitter

    Key Success Factors for a Successful Social Justice Campaign

    So, what makes a successful social justice campaign? Here are some key success factors to consider:

    • Authenticity: Your campaign must be authentic and sincere. It must demonstrate that you genuinely care about the causes you are supporting and have a genuine desire to make a difference.
    • Transparency: Your campaign must be transparent and honest. You should be clear about your goals and objectives, and make sure that you are not taking advantage of the social justice movement for your own gain.
    • Engagement: Your campaign must be engaging and inspiring. It should be something that people can relate to and get behind.
    • Creativity: Your campaign should be creative and original. It should stand out from the crowd and capture people’s attention.
    • Impact: Your campaign should have a tangible impact. It should be something that people can see and feel, and that will make a real difference in the world.

    Developing a Social Justice Campaign

    Developing a successful social justice campaign requires careful planning and execution. Here are some tips for developing a successful campaign:

    1. Identify Your Goals: Before you start developing your campaign, it’s important to identify your goals. What do you want to achieve? What message do you want to convey? What action do you want people to take?
    2. Choose Your Platform: Choose the right platform for your campaign. This could include a website, social media, or even traditional media.
    3. Create a Strategy: Develop a strategy for your campaign. This should include a timeline, budget, and target audience.
    4. Develop Content: Develop content for your campaign. This could include videos, photographs, or even stories.
    5. Measure Results: Track the results of your campaign. This will help you identify what’s working and what needs to be improved.

    Tips for Launching a Social Justice Campaign

    Once you have developed your campaign, it’s time to launch it. Here are some tips for launching a successful social justice campaign:

    • Build Partnerships: Build partnerships with organizations and influencers that share your values and goals. This will help to broaden your reach and amplify your message.
    • Use Social Media: Use social media to get the word out. Post regularly and engage with your followers.
    • Create a Hashtag: Create a hashtag for your campaign. This will help to create a sense of community and encourage people to join the conversation.
    • Collect Feedback: Collect feedback from your followers. This will help you identify what’s working and what needs to be improved.
    • Measure Results: Track the results of your campaign. This will help you identify what’s working and what needs to be improved.

    Conclusion

    It’s clear that the fashion industry is embracing social justice, and there are many potential benefits to incorporating social justice into fashion brands. However, there are also some challenges that need to be addressed, and it’s important for fashion brands to be aware of these before launching a social justice campaign.

    With careful planning and execution, fashion brands can create successful social justice campaigns that make a real difference in the world. By taking a stand on important issues and using their platform to make a positive impact, fashion brands can demonstrate their commitment to social change and create an emotional connection with their customers.

    The world is changing, and it’s time for fashion brands to join the cause. Is it time for fashion brands to put social justice first? The answer is a resounding yes.

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  • 10 most common JavaScript issues you need to look out for

    JavaScript is a powerful and popular programming language used to create dynamic and interactive websites. It’s nothing new to have robust JavaScript-based libraries and frameworks for developing single-page applications (SPAs), graphics and animation, and server-side JavaScript platforms. JavaScript is now fully commonplace in the realm of web app development, making it a crucial ability to know.

    As with any programming language, there are several issues that development teams encounter when using JavaScript. From creating memory leaks to confusion about equality, developers must be aware of these common issues and how to resolve them.

    In this article, we’ll discuss 10 of the most common JavaScript issues that businesses face and how to resolve them. By understanding and addressing these issues, your development team can create more efficient and reliable code.

    So, let’s get started!

    Creating Memory Leaks

    Memory leaks occur when you allocate memory for an object or variable but do not free it when it is no longer required. This can cause your application to use more memory than it needs and can lead to performance issues. To prevent this, development teams need to be aware of the types of objects and variables they are using and ensure they are properly freed when they are no longer needed.

    When creating memory leaks, developers should keep in mind the lifespan of the objects and variables they are working with. If an object or variable is not needed anymore, developers should make sure to free the associated memory as soon as possible. Furthermore, developers need to be aware of any external libraries or frameworks they are using and make sure to properly dispose of any objects or variables associated with them.

    Thinking There Is Block-level Scope

    One of the most common issues developers face is thinking that there is block-level scope in JavaScript. The block-level scope is the concept that variables declared within a certain block of code are only accessible within that block. This is not the case in JavaScript, as variables are scoped to the function, and they are declared in. This can lead to confusion and unexpected behaviour when working with variables.

    To avoid this issue, developers should be aware of the scope of variables they are working with. In addition, developers should make use of the let keyword to ensure that variables are only accessible within the block they are declared in. This will help to avoid confusion and unexpected behaviour when working with variables.

    Incorporating Helpful Error Handling into JavaScript Code

    Error handling is an important part of any software application. Unfortunately, it is often overlooked or neglected when it comes to JavaScript code. Error handling is essential for ensuring that your application is stable and reliable. It can help to catch and fix errors before they become a problem.

    When incorporating error handling into your JavaScript code, it is important to make use of the try/catch statement. This statement will allow you to catch any errors that occur in your code and handle them accordingly. Furthermore, you should make use of the console.error() method to log any errors that occur. This will help to ensure that any errors that occur in your application are properly handled and logged.

    Setting a Breakpoint and Examining Data with Firebug

    Firebug is a powerful debugging tool for JavaScript code. It allows developers to set breakpoints in their code and examine the data associated with it. This can be extremely useful for understanding how your code is working and can help to identify and fix errors quickly.

    When using Firebug to debug your JavaScript code, it is important to understand the different types of breakpoints that can be set. There are line breakpoints, which will pause the code execution at a particular line of code, and conditional breakpoints, which will pause the code execution when a certain condition is met. It is also important to understand the data that can be examined with Firebug. This includes variables, functions, and objects.

    Failure to Use “Strict Mode”

    Strict mode is a feature of JavaScript that helps to enforce better coding practices. It helps to eliminate certain types of errors and can lead to more reliable code. Unfortunately, many developers do not make use of this feature and as a result, their code may be more prone to errors.

    To make use of strict mode, developers need to add the “use strict” directive at the beginning of their JavaScript code. This will enable strict mode and help to ensure that their code is more reliable. Furthermore, developers should make use of the “strict” keyword when creating functions and classes. This will ensure that any errors that occur in these functions or classes are caught and handled properly.

    Providing a String as the First Argument to setTimeout or setInterval

    setTimeout and setInterval are two of the most used methods in JavaScript. They allow developers to schedule tasks to be performed later. One of the most common issues developers face when using these methods is providing a string as the first argument instead of a function. This can lead to unexpected behaviour or errors in your code.

    To avoid this issue, you should always make sure to provide a function as the first argument to setTimeout and setInterval. If the function needs to be executed at a later time, developers should make sure to wrap it in an anonymous function. This will ensure that the function is executed at the correct time and with the correct parameters.

    Creating Incorrect References to Instance Methods

    When creating object-oriented applications in JavaScript, developers need to be aware of the instances of objects they are working with. One common issue developers face is creating incorrect references to instance methods. This can lead to unexpected behaviour or errors in your code.

    To avoid this issue, developers should make sure to use the “this” keyword when referencing instance methods. This will ensure that the correct instance of the object is being used. Furthermore, developers should make use of the bind() method to bind the context of a function to a specific instance of an object. This will help to ensure that the correct instance is being referenced when the function is called.

    Failure to Properly Leverage Prototypal Inheritance

    Prototypal inheritance is a powerful feature of JavaScript that allows developers to extend an object’s functionality. Unfortunately, many developers do not take advantage of this feature and as a result, their code can be less efficient and less reliable.

    To take advantage of prototypal inheritance, developers should make use of the prototype keyword when creating objects. This will allow them to create objects that inherit the properties and methods of other objects. Furthermore, developers should make use of the extend() method to easily extend the functionality of an existing object. This will help to ensure that their code is more efficient and reliable.

    Inefficient DOM Manipulation

    DOM manipulation is an essential part of any JavaScript application. Unfortunately, many developers do not take the time to optimize their DOM manipulation code and as a result, their applications can be slow and inefficient.

    To optimize the DOM manipulation code, developers should make use of the querySelector() and querySelectorAll() methods. These methods will allow developers to select elements quickly and efficiently from the DOM. Furthermore, developers should make use of the createElement() and appendChild() methods to create and add elements to the DOM. This will help to ensure that their DOM manipulation code is fast and efficient.

    Confusion About Equality

    Equality is an important concept in any programming language. Unfortunately, many developers are confused about the different types of equality in JavaScript and as a result, their code can be unreliable.

    In JavaScript, there are two types of equality: strict equality (===) and loose equality (==). Strict equality checks for both the value and the type of a variable, while loose equality only checks for the value. To avoid confusion, developers should always make use of strict equality when comparing two variables. This will help to ensure that their code is more reliable.

    In this blog post, we looked at 10 common JavaScript issues that developers face. From creating memory leaks to confusion about equality, these issues can lead to unexpected behaviour or errors in your code. To avoid these issues, developers should make sure to understand the different types of errors in JavaScript and make use of the tools and features available to them. By doing so, they can ensure that their code is more reliable and efficient.

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  • 20 Easy ways to spice up your UI designs

    ‍Did you know that 94% of a website’s first impressions are due to its design?

    There is no doubt about the impact a web or app design has on user experience. If you want to hook your potential customers, then you need to say goodbye to plain UI designs, which cannot pop out in an already saturated digital market.

    We have decided to list down 20 tried-and-true techniques that can spice up your designs to ensure a positive user experience for your customers.

    1. Keep it simple

    Having an easy-to-use interface can make or break your digital presence. Keep it simple, stupid (KISS) is a design principle that stresses keeping designs and systems as simple as possible. If you want to boost the levels of user acceptance and interaction, your safest bet is to avoid complexity. After all, the easier a design is to understand and use, the more likely it is to be adopted and engaged with.

    A screenshot of top banner on landing page of Netflix
    Image Source: Netflix

    2. White space is key.

    White space, also known as “negative space,” is a portion of the web page that is left blank or unmarked and plays a pivotal role in communicating which features of the website need to stand out as vital aspects. Research also shows that white spaces are capable of increasing comprehension by around 20%.

    Screenshot to show why white spacing on the layout is important
    Image Source: UX Design

    3. Unity of elements

    Visual unity is all about harmony. The idea is to create elements that support each other and work together to form a user-friendly and aesthetically pleasing design. Through ensuring this unity, the viewers will first look at the whole and then the sum of the parts making that whole. It will improve your design’s balance, contrast, emphasis, and proportion.

    Picture for the unity of elements
    Image Source: Adobe Stock

    4. Focus on content

    When designs are built around content, they become unique. Content provides the designer with insight on how to properly present on devices of all sizes, with good navigation and calls-to-action, and for the highest conversion of customers. Good content blends text and media to help your visitors comprehend what you do, how you do it, and why they need your product or services.

    Screenshot of top section from relume landing page
    Image Source: relume.io

    5. Conduct design audits

    UX audit provides data that illuminates why a product is encountering issues and offers actionable recommendations that can resolve the problems and improve the user experience. You need to delve into both your own business goals and users’ needs to get productive results from the audit.

    6. Consistent Typography

    Selecting a typeface and sticking to it will help you avoid creating confusing and messy interfaces. A good practice that we have incorporated into our user interface design process is to set up a hierarchy of typefaces (one constant font for headers, another for subheadings) and commit to it.

    A picture for Consistent Typography section
    Image Source: UX Design

    7. Shadows from one source

    Shadows are a great tool to bring more depth and emphasis to your designs, which enables users to differentiate between UI elements. However, they need to follow the rules of nature. You can create more realistic shadows by guaranteeing one common source.

    Graphical user interface, applicationDescription automatically generated
    Image Source: UX Design

    8. Darker text on light background

    If the content being displayed on the user interface is important and lengthy, then it’s better to keep a light theme with darker text for greater readability and legibility. We incorporated a lighter background with darker text on our website to make it easy for visitors to get the information they need.

    Graphical user interface, text, application, emailDescription automatically generated

    9. High Contrast for Text Over Images

    What happens if you want to place text on a background image? You can make sure that the text is legible by providing sufficient contrast. Accessibility requirements for color contrast dictate that text should have a contrast ratio of a minimum of 4.5:1. Remember, you don’t want users to strain their eyes due to unreadable text, and techniques like semi-opaque overlay, text shadow, or outline, and blur can help you avoid this issue.

    A screenshot from integriti.io website

    10. Irregular backgrounds

    When it comes to designing a website or an app, it’s clear that the screen background is very important to the overall look of the UI. Irregular backgrounds can help you create truly eye-catching designs that leave a lasting impression on users.

    Screenshot of stripe main landing website
    Image Source: Stripe

    11. Highlighted icons

    Icons can speed up user interactions when they are easy to recognize, and the meaning behind them is well communicated. By highlighting icons, you can add more style, clarity, and visual appeal to your user interface designs.

    A picture of highlighted icon

    12. Subtle lines to break text

    Visual dividers are handy in dividing pieces of content into groups, sections, or options. They help in setting up a visual hierarchy and make the design layout clearer and more digestible. For our website, we have used lines as a visual divider to break content apart, but you can also employ other dividers like color, negative space, shadows, and images.

    A screenshot image from content marketing page the website link is integriti.io

    13. Gradient borders and backgrounds

    With the sheer volume of content in the digital world, businesses need to find ways to break through the clutter and get their target customers’ attention. Gradients can help you stand out. They are versatile and can be used as both the focal point of a design and a background element. They can be bold or subtle; the choices are extensive. One look at our website and logo, and you will know how much we love gradients!

    A screenshot from content marketing page inside the integriti.io website

    14. Solid shadows

    This technique is for those companies that wish to stand out from the crowd and entertain their users. Particularly associated with Neubrutalism design thought, these shadows offer a sharp contrast and have no blur on them.

    Shape, rectangleDescription automatically generated
    Image Source: Dribbble

    15. Layered text

    Layering text and other design elements will add visual depth to your UI, and your headings will get a unique, characterful look. Notice how this technique blends text realistically into the background image shown below.

    screenshot of Slider Revolution landing page
    Image Source: Slider Revolution

    16. Use of imagery

    Research shows that photos, icons, and images are the top visual elements appreciated by consumers in a web design. An image’s ability to engage and communicate with viewers is enormous. Compared to text-based descriptions, complex concepts can be conveyed more effectively through the right imagery.

    Took screenshot from dribbble.com
    Image Source: Dribbble

    17. Dot grid designs

    They are an easy way to add some visual excitement to your web or app designs. Grid designs add texture and can be used to fill out a space on the page. Note how, compared to say a block of color, a grid of dots is not too visually heavy.

    website screenshot from mailersend
    Image Source: mailersend

    18. Hand-drawn elements

    Like many other components of web design, we have highlighted that hand-drawn elements are a great way to express individuality. Hand-drawn elements are ideal for creating an emotive and human design and can be a reminder for the users that there is a human behind the website.

    Screenshot from Jam.dev
    Image Source: Jam.dev

    19. Glassmorphism

    As the name suggests, glassmorphism uses the properties of glass to enrich modern UI designs. A favorite approach of brands like Apple and Microsoft, it gives a translucent or transparent look to its elements and works well on vibrant, colorful backgrounds, which accentuate the glass effect. This design style is great for visual hierarchy and emphasizes the content you want to highlight.

    A picture describing Glassmorphism
    Image Source: Dribbble

    20. Darkmode

    The dark mode user interface refers to designs where the light-colored text sits on a dark background. Dark UIs’ popularity comes from their sleek and contemporary visual appeal and their ability to improve eye fatigue. For products where users are likely to be engaged for a longer period, adding a dark theme to UI design is a must.

    The picture describes ow to select colours for dark mode
    Image Source: Dribbble

    UI Design is a link between customers and your website, which helps ensure a positive user experience through visually appealing designs, easy navigation, and effective visual hierarchy. We hope these techniques can help you in creating a beautiful and successful UI for your brand.

    Also, check out our list of the latest UX trends to dominate fashion eCommerce.

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  • 7 social media marketing myths to walk out on in 2023

    The abundance of data on the internet about any given topic means that there is a lot of inaccurate information too. Social media is one of those spheres where personal experience and factual information very commonly butt heads. Considering the number of narratives, it can become difficult to differentiate fact from fiction.

    To tackle the issue, we present 7 social media marketing myths businesses need to leave behind for optimal marketing success in 2023!

         1. It’s important to be omnipresent on social media

    One of the most common misconceptions businesses that are new to social media have is wanting to establish their presence on every social media platform. Don’t get us wrong, we understand how covering some fronts are important for most but it doesn’t mean that they should try to incorporate every website or app in their social media strategy.

    Focusing on platforms where the target audience is predominantly present is the way to go. For example, fashion brands can look into having Instagram, Facebook, TikTok and Pinterest accounts as these are most popularly used among the fashion folk.

    Narrowing down the approach can help brands better understand the platform, and their audience and create relevant content accordingly.

    A tip: Identifying marketing goals can effectively help a brand decide which platform to use.‍

         2. More Followers = More Business

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    Illustration of raising hands showing why engagements is important for every digital marketing plan
    Source: Brindle Marketing

    Increasing followers and engagement is undoubtedly a core part of any social media marketing plan. What can be an error is marketers focusing only on this aspect. Malpractices like buying Instagram followers or Facebook likes are common and can affect the strategy negatively in the long run.

    A healthier approach would be to check the quality of followers rather than the quantity. Having an influx of followers may not mean the best engagement or ROI whereas a focused and even limited pool of users may be the best to increase sales. One of the core practices of a successful marketing strategy is to identify and target the audience properly.

    If confused, head over to a competitor’s profile to check out what they are posting. If the engagement is healthy, the brand will understand the type of content its target audience is attracted to.

         3. It’s okay to wing your marketing 

    Many businesses jump on the social media marketing bandwagon by joining social media platforms without actually having a plan in place. To promote and grow their brand properly having a strategy and a dedicated team behind is extremely important.

    Without a plan of action, the content being released won’t be conversion-focused and may end up with the wrong audience too.

    A set of goals and a strategy devised to achieve said goals will help the brand stay on track and also provide scalable growth opportunities.

    Things to do:

    • Identify marketing goals
    • Identify target market
    • Create a content strategy
    • Develop content
    • Post at the right time
    • Check what works and what needs to go

         4. Giving credit isn’t important because its social media

    It’s fairly common for brands to land in hot water because of a “stolen” idea. We say stolen because they don’t give credit where it’s due. In today’s digital landscape, social justice is at an all-time high and users of a platform are quick to call out companies engaging in intellectual theft.

    This goes beyond intellectual property and encompasses feature posts, images, videos or even a phrase. Marketers may not think of giving credit as an important aspect but it can cost a brand significantly.

    If re-sharing content, a great way to give credit to the creator is simply mentioning them in the comment or caption.

          5. Newer platforms shouldn’t be taken seriously

    It’s a common misconception that social media apps like BeReal and TikTok shouldn’t be taken seriously. Well, TikTok is well on its way to becoming one of the most downloaded apps thanks to its predominantly GenZ and millennial audience that loves authentic short-form video content.

    If The Washington Post can join TikTok and include it in its marketing strategy, doesn’t that speak for the influence the app has?

    List of Top favorite people's social media platforms in 2022 year.
    Source: Hootsuite 

    B2B and B2C companies alike are rushing to add it into their content strategies to put the human and light side of their brands to the forefront. While many new social media platforms may be pulling in numbers and it’s great to look into them, we’d still suggest researching platforms that house the majority of a brand’s target audience.

         6. Social media is only for the immature

    Businesses that wish to target middle-aged or elderly people sometimes think of social media marketing as unprofitable because of the assumption that their target audience might not be internet users. The Meta-owned platform, Facebook, houses a whopping population of 35.9% of the entire audience with people aged 45 and above in the US alone.

    While there are platforms mainly used by GenZ users, apps like Facebook boast a much more mature audience too. The older generation may be a little late to the party, but business owners and users alike have realised the power of social media and are steadily inching towards it.

    These websites are great to sell products and connect with people of all ages. Adding to that, brands can listen to what their consumers say about their product or service and provide better assistance too. ‍

         7. It’s best to play it safe and stick with old strategies

    A survey of 1,000 marketers by HubSpot revealed that 80% of participants said they would change their social media strategies from 2021-2022.

    While this may be a year ago, the sentiment holds true even more so. Consumer behaviour is always evolving and consequently, so do social media platforms. To be using the same approach in a completely different climate may be stunting a brand’s growth.

    For example, Instagram introduced reels in 2020 to offer a TikTok-like experience. By 2021 it was announced that reels would be prioritised in the algorithm and pushed to a wider audience. Similarly, Instagram also introduced a dual-picture feature heavily inspired by the BeReal app in August.

    The social media marketing world is always agile and it’s beneficial for marketers to tweak their strategies according to what’s new for optimal performance.

    Now that you’ve read about some falsehoods propagated by word of mouth, it’s better to pay heed to research-backed methods and numbers. For things that you’d like to incorporate into your next strategy, look into the top social media marketing trends.

    To sum up:

    • It’s not important to be on every social platform.
    • It’s better to focus on the quality of followers than the quantity.
    • Always have a strategy in place.
    • Always give credit if sharing content.
    • New platforms have great marketing potential.
    • Social media platforms have all age groups present. You only need to find the one most used by your target audience.
    • Stay on top of changing marketing trends by modifying your strategy.

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