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  • Integriti Group Inc. receives 2023 best of staffing talent award for service excellence

    INTEGRITI GROUP INC. RECEIVES 2023 BEST OF STAFFING TALENT AWARD FOR SERVICE EXCELLENCE

    Mississauga, ON (February 16, 2023)– Integriti Group Inc., a leading staffing agency, announced today that they have won the Best of Staffing Talent Award for providing superior service to their candidates. Presented in partnership with presenting sponsor Indeed and gold sponsor Talent.com, ClearlyRated’s Best of Staffing® Award winners have proven to be industry leaders in service quality based entirely on ratings provided by their candidates. On average, job seekers who work with winning agencies are [1.8 times OR 80%] more likely to be completely satisfied with the services provided compared to those placed by non-winning agencies. Integriti Group Inc. received satisfaction scores of 9 or 10 out of 10 from 72.2% of their placed job candidates, significantly higher than the industry’s average of 45%.  

    “The pandemic has accelerated the pace of digital transformation. Top IT talent acquisition and retention continue to be key factors in staying competitive and increasing speed to market. Integriti continues to make its mark by providing highly skilled software engineers to customers onshore, offshore, and nearshore. The third win in a row shows that we are headed in the right direction, and I feel proud to have been recognized by ClearlyRated for our commitment to building engaged engineering teams”. said Kamran Azam, Partner, Integriti Group.

    “Winning this industry-recognized award for a third year is a testament to our team’s dedication to the candidate experience. We work with highly talented software professionals. At each stage of their journey our candidates feel fully valued and appreciated by everyone at Team Integriti. I’d like to thank the staff augmentation team for providing a seamless placement experience to our candidates and ClearlyRated for recognizing the team’s effort.” said Omer Husain, Partner, Integriti Group. 

     

    “I am pleased to introduce the 2023 Best of Staffing winners alongside their validated service ratings on ClearlyRated.com,” said ClearlyRated’s CEO, Eric Gregg. “These firms have demonstrated a remarkable commitment to delivering amazing experiences, despite another year of upheaval and macroeconomic uncertainty. Hats off to these service leaders – it’s truly an honor to recognize and celebrate their achievements.”

     

    About Integriti Group Inc.

    Integriti is an award-winning IT services provider based in Mississauga, Canada. It has been selected among the Top Custom Software Development Companies in Canada by Designrush. It blends extensive technological knowledge with real-world experience to provide companies with premium software development and digital commerce services which can bolster their growth. For more information on Integriti, visit https://integriti.io/about-us

    About ClearlyRated

    Rooted in satisfaction research for professional service firms, ClearlyRated utilizes a Net Promoter® Score survey program to help professional service firms measure their service experience, build online reputation, and differentiate on service quality. Learn more at https://www.clearlyrated.com/solutions/.

    About Best of Staffing  
    ClearlyRated’s Best of Staffing® Award is the only award in the U.S. and Canada that recognizes staffing agencies that have proven superior service quality based entirely on ratings provided by their clients, placed talent, and internal employees. Award winners are showcased by city and area of expertise on ClearlyRated.com—an online business directory that helps buyers of professional services find service leaders and vet prospective firms with the help of validated client ratings and testimonials.

     

     

  • Importance of modern JS frameworks and SPAs

    When it comes to modern front-end web development, how essential are JavaScript Frameworks?

    In computer programming, a framework is a foundation over which programmers build their software. A JavaScript framework would provide similar assistance. It provides a set of prewritten code enabling developers to use the framework as a structure for the JavaScript program or application without having to start from scratch. These frameworks are easier to apply as most applications and websites have some common features. Hence, they provide businesses with a great opportunity to reduce their development time and make the task less laborious for the development team.

    So, just as the skeleton is important for the support and shape of the human body, JavaScript frameworks are essential for providing a foundation for a given website or application.

    When we talk about modern JS frameworks, there are three in particular that we must discuss given their popularity and importance and building scalable interactive web applications.

    • Angular
    • React
    • Vue.js

    Let’s dig deep into each of these.

    Angular Framework

    Developed by Google, Angular is an open-source web application framework written in TypeScript and used for developing single-page applications (SPA).

    The features offered by this framework are:

    • Free control over adaptability.
    • Capability to meet huge data requirements.
    • Data binding & Dynamic rendering.
    • Simple, declarative, and effective templates (with easier DOM manipulation & two-way binding).
    • Instant help and feedback related to Angular with practically every IDE.
    • Intuitive API and ability to reuse the code to meet a particular development target.

    React Framework

    Most Popular JavaScript Frameworks
    Image Source: Google Trends

    Introduced in 2013, React is a reusable framework created by Facebook. According to Google Trends, React is one of the most popular frameworks. It is ideal for developing interactive user interfaces and offers features like:

    • Virtual DOM Model facilitating easy integration with applications.
    • Reusable components making website or application development simpler.
    • One-way flow of data (more intuitive than bi-directional data binding). 
    • Reload feature which allows users to immediately see the applied changes.

    Vue.js Framework

    A free open-source JavaScript framework, Vue.js is a progressive front-end framework that is approachable and easy to learn. Despite being a relatively new framework, it has already earned popularity due to its various features and is suitable for developing both small and large applications. Vue.js has the following features:

    • Reusable codes & predefined options for custom elements.
    • Employs an MVVM structural pattern to separate the GUI from the model’s business logic.
    • Dual integration mode to build high-end SPA.

    Which JS framework is the best?

    When it comes to web development, JavaScript continues to be the leading programming language even today. There are several frameworks, other than the three we mentioned, with their unique features, advantages, and drawbacks.

    However, out of all of these, there is no “best” JS framework.

    Each website or application comes with its own specific requirements which need to be decided before choosing an ideal framework. Remember, each framework has some exclusive features, and it is crucial to evaluate which one matches your requirements best.

    When working for our software development clients at Integriti, we first sit down to discuss project requirements and then evaluate each framework accordingly. We also consider a framework’s complexity, learning curve, and compatibility documentation before making a choice.

    How to make the right framework choice?

    JavaScript frameworks are key to optimizing the entire web development process and saving time, effort, and money. However, there is not one framework that is the perfect match for all projects.

    How are you going to make the right framework choice for your project and ensure a more efficient development process?

    To find the right framework, you need to consider four factors.

    • Existing Toolstack.
    • Complexity
    • Performance Requirements
    • Technical Competence

    Let’s explore each of these in detail below.

    Existing Toolstack

    It is important to make sure that the framework you are considering is compatible with the front-end programming language of the project. For example, if Java or Python is being used then you must select from their respective frameworks.

    If you’re looking to apply a framework to a pre-existing site, then more factors come into play. For instance, you need to consider the time and resources needed to build a new website with a framework as opposed to implementing that framework in an already existing code.

    Complexity

    Some frameworks can support large applications while some are suitable for building SPAs. Hence, you need to understand and evaluate the scope of the project before selecting a framework best suited to your project requirements.

    Performance requirements

    Another factor that you need to consider is the speed of your website. Some frameworks prioritize quick responses due to their focus on virtual DOM. On the other hand, if your project requires more built-in functions and control then a more robust framework would be a better choice.

    Technical Competence

    Some JavaScript frameworks are easy to learn and implement while others are more complicated but offer extra features. If you must use a framework soon, then an easy-to-use framework would be a better choice depending upon the proficiency of your team. However, if you are not short on time then a more complex framework can be beneficial in the long run.

    When deciding on the right JavaScript framework for your project you might not need to be restricted to one framework. If a project is using microservices architecture, then it might be worthwhile to use multiple frameworks.

    These decisions are critical for optimizing your web development process and should be taken after consulting with a tech professional.

    Single-page applications

    Single-page applications are applications that work inside the browser and do not need page reloading in the course of use. SPAs are part of your everyday use and include examples like Gmail, Google Maps, GitHub, and Facebook. They serve an exceptional UX by trying to replicate a “natural” environment in the browser with no page reloads and extra wait time etc. Basically, it’s one web page that you visit which then loads other content utilizing JavaScript.

    SPAs are heavily dependent on JavaScript.

    They request the markup and data independently and render pages up front in the browser. We can achieve this by using advanced JavaScript frameworks like Angular (How to hire angular developers), Meteor.js, Ember.js, Knockout.js, etc.

    Single-page sites are important in today’s digital age because they help keep the user in a comfortable web space where content is displayed in a simple, easy, and effective manner. They offer a much better user experience as you can easily navigate through content without waiting for the pages to load.

    The major distinction between multi-page and single-page applications is that SPAs download the page a single time. SPAs are also much faster in terms of interactivity because when a user interacts with the app, only the required component is modified not the complete application.

    Modern JS frameworks are essential in helping business optimize their web development process. They can help you save on time and costs when developing web applications. This is especially true for developing single-page applications (SPAs) which are very much in demand due to the fast speed of operations they offer.

    If you are looking for a partner for your front-end development project, get in touch with us here.

  • Impact of COVID-19 on E-commerce in Canada

    Did you know that the retail e-commerce sales in Canada reached a record of $3.9 billion in May – a 2.3% increase over April & a 99.3% increase over February?

    It would be widely inaccurate to assume only the adverse impacts of the pandemic on the retail industry in Canada when also what it did was inexcusably prompt every retailer to adopt digital expression for sales. While there was a threat lurking on the streets by the onset of COVID-19, the consumer decided to virtually shop while the retailers expanded their virtual presence, from the comfort of their homes. Symbiosis at its best.

    Year over year, e-commerce sales more than doubled—with a 110.8% increase in comparison to May 2019.

    Have a look at the comparative stats on online purchasing, greatly influenced by the pandemic, from Feb 2020 to onwards:  

    A graph Image shows the statistics of growing eCommerce industry in Canada

    Online sales of household appliances such as electronics, building materials, and DIY have rocketed since the outbreak of the coronavirus pandemic in Canada. Sales within this sector increased by 625% between March 11 and May 3, 2020, compared to the same period in 2019.

    How Ecommerce Will Change the Canadian Retail Industry

    Canadian federal agency stated that small businesses increasingly turned to e-commerce platforms by the onset of COVID-19 and are still turning to use these platforms in innovative ways. And this shall continue to do so from now onwards by virtue of this immediate transition. And the degree to which the Canadian consumers continue to choose e-commerce buying options or going back to previous purchasing methods possess the potential to restructure the retail trade industry in Canada. Clearly, the retail landscape is further expected to evolve.

    Online purchasing has become the new normal for the consumers, so it seems. And all for the right reasons – the consumer comfortably buys the objects of their need without having to leave their house and the retailers shift toward making their online stores more useful and functional.

    Challenges for the Retailers

    Having said that, e-commerce certainly made an abrupt shift and capitalized on the opportunity. But the rate at which COVID-19 accelerated digital fulfilment in the Canadian retail industry, it also created an increasing demand for tech talent and IT expertise to run the e-commerce stores.

    Ecommerce software developers and engineers have contributed to keep all the digital platforms we rely on run smoothly. Many businesses also counted on online sales during this period of social distancing. Developers helped businesses ramp up their e-commerce opportunities, debug and troubleshoot existing platforms, and also to build more enterprise tools in order to help employers transition their workforce to work from home.  

    While it became difficult for hiring agencies to combat the scarcity of tech talent in Canada, the opportunities expanded for more tech in the e-commerce industry, resulting in competition and further demand. COVID-19 may have deprived many of jobs in these tragic times, but it also has sprung a plethora of opportunities that only a genius can place and grow from. In short, e-commerce is the need of the hour and it’s best to realize this now.

  • INTEGRITI GROUP INC. RECEIVES 2022 BEST OF STAFFING TALENT AWARD FOR SERVICE EXCELLENCE

    Mississauga, ON (February 8, 2022)– Integriti Group Inc., leading software development and digital commerce service provider, announced today that they have won the Best of Staffing Talent Award for providing superior service to their candidates. Presented in partnership with presenting sponsor Indeed and gold sponsor Talent.com, ClearlyRated’s Best of Staffing® Award winners have proven to be industry leaders in service quality based entirely on ratings provided by their candidates. On average, job seekers who work with winning agencies are twice as likely to be completely satisfied with the services provided compared to those placed by non-winning agencies. Integriti Group Inc. received satisfaction scores of 9 or 10 out of 10 from 80% of their placed job candidates, significantly higher than the industry’s average of 40%.  

    “Finding and retaining quality tech talent has been a struggle in a post-pandemic world. Talent satisfaction has always been a priority for us as it allows us to provide our clients with top-notch augmented and dedicated teams for onshore, offshore, and nearshore development. We are proud to have been recognized by ClearlyRated for our commitment to candidate engagement and experience”. said Kamran Azam, Partner, Integriti Group. 

    “Winning this industry-recognized award for a second year is a testament to our team’s dedication to the candidate experience. We work with highly talented software professionals. At each stage of their journey our candidates feel fully valued and appreciated by everyone at Team Integriti.” said Omer Husain, Partner, Integriti Group. 

    “Winners of the 2022 Best of Staffing award have demonstrated their commitment to delivering exceptional service, even as Covid-19 has forced them to reimagine and rebuild their approach to business,” said ClearlyRated’s CEO and Founder, Eric Gregg. “These service leaders have kept the client, talent, and employee experience at the heart of their business strategy, and it’s my honor to celebrate and showcase the 2022 Best of Staffing winners alongside feedback from their actual clients on ClearlyRated.com!” 

    About Integriti Group Inc. 

    Integriti is an award-winning IT services provider based in Mississauga, Canada. It has been selected among the Top Custom Software Development Companies in Canada by Designrush. It blends extensive technological knowledge with real-world experience to provide companies with premium software development and digital commerce services which can bolster their growth. For more information on Integriti, visit https://integriti.io/about-us

    About ClearlyRated 

    Rooted in satisfaction research for professional service firms, ClearlyRated utilizes a Net Promoter® Score survey program to help professional service firms measure their service experience, build an online reputation, and differentiate on service quality. Learn more at https://www.clearlyrated.com/solutions/

    About Best of Staffing  
    ClearlyRated’s Best of Staffing® Award is the only award in the U.S. and Canada that recognizes staffing agencies that have proven superior service quality based entirely on ratings provided by their clients, placed talent, and internal employees. Award winners are showcased by city and area of expertise on ClearlyRated.com—an online business directory that helps buyers of professional services find service leaders and vet prospective firms with the help of validated client ratings and testimonials. 
     

  • INTEGRITI GROUP INC. RECEIVES 2021 BEST OF STAFFING TALENT AWARD FOR SERVICE EXCELLENCE

    Mississauga, ON (February 2, 2021) – Integriti Group Inc., a leading staffing agency announced today that they have won the Best of Staffing Talent Award for providing superior service to their candidates. Presented in partnership with presenting sponsor CareerBuilder and gold sponsors Indeed & Talent.com, ClearlyRated’s Best of Staffing® Award winners have proven to be industry leaders in service quality based entirely on ratings provided by their candidates. On average, job seekers who work with winning agencies are twice as likely to be completely satisfied with the services provided compared to those placed by non-winning agencies. Integriti Group Inc. received a 9+ (out of 10) satisfaction score from 73.7% of placed candidates. This is significantly higher than the industry’s average of 40%.

    “We have an amazing RPO team. Our team’s constant innovation and commitment to candidate experience have earned us this recognition. We are very proud of team Integriti and honored to be recognized for this award.”

    Kamran Azam, Partner, Integriti Group.

    “We are well-positioned for 2021. The post-COVID-19 era will spark innovation. We have proven expertise in providing amazing talent in the tech space. We hand-pick highly skilled developers and engineers to support our clients’ accelerated use of technology and digitization.”

    Omer Husain, Partner, Integriti Group.

    “After one of the most turbulent years in modern history, winners of the 2021 Best of Staffing award have proven their commitment to go above and beyond in support of their clients and placed talent,” said ClearlyRated’s CEO and Founder, Eric Gregg. “These service leaders have demonstrated their capacity to be agile, to be precise, and to prioritize the client and talent experience above all else. It is my honor to celebrate and showcase the 2021 Best of Staffing winners alongside feedback from their actual clients and placed talent on ClearlyRated.com!”

    About Integriti Group Inc.

    Integriti is an award-winning IT services provider based in Mississauga, Canada. It utilizes real-world experience, blending extensive Technological knowledge with a collaborative staffing model to help businesses find talent and solutions that exceed their expectations. For more information on Integriti, visit About us – Integriti

    About ClearlyRated

    Rooted in satisfaction research for professional service firms, ClearlyRated utilizes a Net Promoter® Score survey program to help professional service firms measure their service experience, build online reputation, and differentiate on service quality. Learn more at https://www.clearlyrated.com/solutions/.

    About Best of Staffing

    ClearlyRated’s Best of Staffing® Award is the only award in the U.S. and Canada that recognizes staffing agencies that have proven superior service quality based entirely on ratings provided by their clients and placed talent. Award winners are showcased by city and area of expertise on ClearlyRated.com—an online business directory that helps buyers of professional services find service leaders and vet prospective firms with the help of validated ratings and testimonials.

    Media Contact,

    Omer Husain, Partner

    p. 416.804.6637

    omer.husain@integriti.io

  • How to fix errors while upgrading to Magento 2

    7 errors encountered while migrating, and how to fix them!

    As newer versions of Magento are released from time to time, merchants seek out a smooth upgradation process.

    Magento 2 was released in 2015 with revamped architecture and exciting new features. Magento 2 is now considered the top choice of eCommerce business owners. As Magento 1’s popularity diminishes and Magento 2 takes its place instead, businesses enlist migration services. The process of migration is not always smooth and can prove to be a challenge for some businesses.

    The Data Migration Tool (DMT) is a command-line interface used for migrating data from one Magento version to another. This tool verifies consistency between database structures, tracks the transfer progress, verifies tests and creates logs.

    The tool operates in 3 modes which are shown in Figure 1.

    1. Settings Mode  

    Manages and migrates configuration settings 

    1. Data Mode  

    Migrates data in bulk to the destination database  

    1. Delta Mode  

    Transfers incremental data updates to Magento storefront and admin panel while running previous migration modes  

    Image of Data migration tool steps
    Figure 1: DMT modes

    Before we discuss the issues faced while migrating, let’s briefly talk about the process of migration itself.  

    You can make a backup of your data with the following command: 

    mysqldump -uadmin  -p databasename target> databasename target.sql

    In order to initiate the migration, you will use the following command:  

    bin/magento migrate:data [-r|–reset] [-a|–auto] {<path to config.xml>}

    Now that we have covered the basics of getting started with migration, let’s move on to explore some of the most frequent issues faced when using DMT, and how you can solve them!  

    1. Mapping Issue with Fields and Source Documents  

    Have you ever seen the following error show up on your screen while migrating?  

    • bash Source documents are not mapped: <EXTENSION_TABLE> 
    • bash Source fields are not mapped. Document: <EXTENSION_TABLE>. Fields: <EXTENSION_FIELD> 

    An error like this appears when the Data Migration Tool is trying to check for consistency between the source and destination databases. Internal tests are run to check for data consistency between tables and fields. Instead of the word ‘Source’ in the error message, you may also see the word ‘Destination’ which implies the same problem.  

    Solution   

    To resolve this error, here are some practical solutions you can adopt:  

    1. Configure the Data Migration Tool  
      Executing the –a argument will help auto-resolve errors and will ensure that the migration does not stop  
    1. You may also choose to ignore database entities that are not needed by adding <ignore> tag to the entity in the map.xml file  

    Here is how you can insert the <ignore> tag:  

    ...                         ...                                         sales_flat_invoice_grid                                                     sales_flat_order_address.address_id                         ...                 ...

    2. Classes not mapped in records

    While migrating an error like this may also appear: 

    Class <extension/class_name> is not mapped in record <attribute_id=196>

    This error occurs at the Entity Attribute Value migration step. Usually, it is due to the missing class of an extension.  

    Solution 

    You resolve this error, you can:  

    1. Reinstall the existing extension 
    1. In the eav-attribute-groups.xml.dist, add the attribute that causes this error to <ignore> 
    1. Add class mapping using class-map.xml.dist file  

    3. Foreign Key Constraint Failure  

    You may also encounter an error like this:  

    Foreign key <KEY_NAME> constraint fails on source database. Orphan records id: <id_1>, <id_2> from <child_table>.<field_id> has no referenced records in <parent_table>

    This occurs when there are missing database records in the parent_table, to which the field_id of the child_table is pointing to 

    Solution  

    Some viable solutions for this can be:  

    1. Delete the records from the child_table if not needed. 
    1. Disable the Data Integrity step by modifying the DMT’s config.xml.

    4. URL Rewrite Duplication  

    There are duplicates in URL rewrites: 

    Request path: towel.html Store ID: 2 Target path: catalog/product/view/id/10 

    Request path: towel.html Store ID: 2 Target path: catalog/product/view/id/12 

    The above error occurs when two entries use the same request path and store ID pair but with two different target path values. The target path in a URL must be specified by a unique pair of request path + store ID.  

    Solution 

    Resolution to this can be to enable the auto_resolve_url_rewrite_duplicates in the config.xml file. This configuration adds a hash-string to the conflicting records of URL rewrite and shows the resolution result in the command line interface.  

    5. Entity Mismatch  

    Mismatch of entities in the document: <DOCUMENT> Source:

    Mismatch of entities in the document: <DOCUMENT> Source:

    <COUNT_ITEMS_IN_SOURCE_TABLE>

    Destination: <COUNT_ITEMS_IN_DESTINATION_TABLE> 

    This error usually shows up when a customer places an order while the store is under active migration. To be precise, this occurs during the volume check setup (the stages are shown in Figure 2 below). This is when the Adobe Commerce database record encounters a mismatch between the original destination, and the final destination. It is common when a store is under migration for the website to say so and not take any orders. But some stores do allow orders to be compiled, and as soon as migration is done, those orders are automatically given the status of placed orders.   

    Solution  

    A possible solution to resolve this error would be to run the Data Migration Tool in delta mode to transfer incremental changes. 

    Image of checking stages for migration
    Figure 2: Check-stages for migration

    6. Deltalog not installed  

    You may encounter this error as well:  

    Deltalog for <TABLE_NAME> is not installed 

    This means that deltalog tables (with prefix m2_c1_*) were not found. Data Migration Tool (DMT) installs these tables during data migration as well as database triggers which track changes and fill deltalog tables.  

    Encountering this error means that you are trying to migrate from a copy of the store and not the live store itself. Copy does not contain triggers and deltalogs needed to complete delta migration therefore resulting in a failure. 

    Solution  

    To troubleshoot this, testing of the migration process needs to be done. A specialized team is responsible for carrying out testing and the process usually entails scoping, dependencies/interactions, test cases, non-functional testing, and functional application tests.  

    Here are some important arguments for migration configuration:  

    bin/magento migrate:settings [-r|–reset] {<path to config.xml>}

    [-r|–reset] stands for an optional argument that starts the migration from the beginning, which can be used for testing migration. 

    [-a|–auto] is also an options argument that prevents the migration from stopping if it encounters integrity check errors. 

    {<path to config.xml>} is the absolute file system path to the migration tool’s config.xml file: this argument is required. 

    7. MySQL Packets 

    MySQLError1153 – got a packet bigger than ‘max_allowed_packet’ bytes 

    This error occurs when MySQL is running in default settings.  

    Solution 

    To solve this error, use the following steps.  

    1. For the client, specify the following command: 

    mysql –max_allowed_packet=100M -u root -p database < dump.sql

    1. Change the my.cnf or my.ini file (usually found in /etc/mysql/) under the mysqld section and set:  

    max_allowed_packet=100M 

    You can also use the MySQL console to log these commands:  

    set global net_buffer_length=1000000;  

    set global max_allowed_packet=1000000000;

    We have discussed 7 common errors that one can encounter while upgrading Magento versions and migrating data. If you are considering migrating your own e-store to Magento or if you are considering upgrading your Magento version, it’s better to discuss with experts who have hands-on experience.  

    At Integriti, we have a capable team of web developers who can make your migration process smoother! Explore our Magento development services here.    

  • How to Skyrocket Engagement and Reach with Fun Instagram Story Games!‍

    Introduction to Instagram Story Games

    Social media is supposed to be fun. It’s designed to create a sense of community within an audience. To propagate the feeling of belonging and community, what better way than to play games?

    Long before Facebook became Meta and Facebook “wall” was a thing, they incorporated the platform with a ton of fun features. Soon after came Instagram, which completely changed the social media world in terms of picture sharing. 

    In 2016, the audience saw the “stories” feature incorporated into the platform, which became one of the key features of the already popular app. While Snapchat has heavily inspired the story feature, Instagram went a step ahead and made them interactive, thus offering its consumers several reasons to use it.

    Through interactive stories came the phenomenon of Instagram games as we now know them. Insta story games include anything from book challenges to picking out the right answer between a few choices and even fun polls.

    Source: Instagram

    Benefits of Playing Instagram Story Games

    So Instagram is pretty fun. If you’re following the right people, scrolling through the app can get you hooked for hours on end. 

    What if there was a way for you to enjoy the platform and engage your audience at the same time? 

    When COVID initially hit, Instagram stories story and post games rose to huge popularity. Quarantine brought out the best in people and they came out with the most interesting games and challenges to keep themselves entertained. 

    Accessibility:

    These challenges were simple to follow and easy to execute and ranged from having a “song calendar” for the entire month to “art challenges” and, of course, the classic “tag 5 friends to share similar pictures” and a lot more.

    These games require no additional software, or challenging skills but easy execution and that too within the app. Easy access to them is one of the primary reasons that makes these games popular. 

    A business only needs a good idea to get going and they’re halfway there!

    Source: Instagram

    Boosting awareness:

    Since its inception, they have designed Instagram games in a way that encourages promotion. As the game or challenge is shared, more people notice you.

    For example, tagging influencers to take part in a game will start a cycle of continuation. They will share the game with their followers and if they choose to take part and tag other people, the word about your brand will inevitably spread.

    Not to mention, it’s always better to boost your brand name in a playful manner rather than sales-y. 

    A tip: make sure to always watermark your original game challenges.

    Increased engagement:

    An increase in engagement is perhaps the quickest benefit that a brand can see by optimally using trendy insta story games. 

    Magnetic Marketing recently held a fun Q&A and though the activity wasn’t strictly in the games category, we saw a whopping 900% increase in engagement! 

    A tip: Tag influencers in your games to ensure optimal engagement levels!

    Product promotion:

    Another significant benefit that these games offer is product promotions. These can vary from unique challenges, for example, sharing pictures of the product at different locations, alternative use for it, etcetera.

    Popular Instagram Games and How to Play Them

    1. Would you rather / This or that

    Arguably, the “this or that Instagram” game is the most played amongst all that we’re going to be talking about. Why? Because they’re interesting, require minimum effort and allow people to express their preferences.

    To play this game, you can compile a list of opposites, ask (would you rather / this or that) and have your audience members engage. They can screenshot your story, mark their answers, re-upload and tag you. 

    To make this game more engagement intensive, you can also ask them to share the game with their friends or insert a simple one-liner like, “share your answers with friends and see what they pick!”.

    The list of items can either be industry specific or completely generic. For example, makeup companies can have their audience choose between mascara/liner, lipstick/blush, brow gel/pencil, etc.

    Source: Instagram

    2. Instagram questions game

    The game Instagram story questions is another popular engagement magnet that entails a business asking a question and leaving a few options (you can go up to 4) for the audience to choose from. 

    The questions can be funny, generic, or even industry-specific. 

    For example, if you’re a food business owner, you can ask your audience, “What’s the most important meal of the day?” with the options:

    1. Breakfast
    2. Lunch
    3. Dinner

    To aid creators, Instagram also enables the page owner to choose the correct answer. Therefore, audience members can view if their answer was right or wrong right as they click on one option.

    You can prepare a questionnaire by first selecting a picture from your camera roll/taking a fresh one. Go to the creators’ options in the top right corner. Once the menu opens, choose the “Quiz” tab and proceed.

    Step 1: Click the tab shown below

    Step 2: Choose the “Quiz” tab at the bottom.

    3. Poll

    Instagram story games poll are the third most enjoyable and easily executable on our list. This can also be another version of the ‘this or that’ game.

    One of the most popular Instagram accounts that use the format is fashion blogs, where they have their followers to choose between looks/accessories, etcetera.

    Source: Instagram

    Trendy Instagram Story Games-ideas:

    Need some help to come up with your own Instagram games? Have a look at the list below.

    – A quick draw challenge

    Turn your followers into artists by having them draw a specific image as per your brief and have them tag you in their artwork!

    – Three truths and a lie

    This game can be a real brain teaser! Ask a question and have your followers choose the correct answer. Influencers mostly played three truths and a lie 

    – The GIF challenge

    The GIF challenge entails creating a template. The phrases could be anything! Your audience will need to screenshot the template, edit it with their desired GIFs and post it on their stories (and tag you, of course).

    You can post the winner in your stories!

    Conclusion

    In conclusion, Instagram is a super fun social media platform and in the end, the purpose of Instagram story games boils down to human interaction. While people love scrolling through it and enjoy looking at curated feeds, these games play a key role for which they created these apps; communication.

    Add Instagram story games in your next social media marketing plan to reap the benefits of this strategy. The best part? They are just as interesting to make as they are to play!

    Points to take home:

    • Instagram stories are a fun way to engage your followers. 
    • They can help in building brand awareness too.
    • Experiment by checking which game-style works best for your niche and use that!

  • How to Outperform in Technical Interview?

    Are you feeling stressed out about your next tech interview?

    A technical interview is a demanding and specialized process where candidates are tested on their coding and problem-solving skills as well as soft skills and personality. This can be quite a stressful experience for candidates, especially where whiteboard interviews are concerned. As an award-winning IT services provider, we want to share our expertise and offer guidance on how to shine in your next technical interview.

    Smart practice

    It is extremely important to research and practice common coding challenges and tech interview questions beforehand. Familiarity with the type of problems you are likely to encounter in the interview will help in improving your confidence in your knowledge. We recommend practicing coding without the help of a code editor. Also, consider timing yourself to get accustomed to the time pressure. Remember, creating a more realistic scenario makes the preparation more effective.

    Don’t panic

    In technical interviews, interviewers are not just evaluating how a candidate breaks down a problem but are also interested in analyzing how they debug a problem. So, if there is an error with your code, do not panic! Avoid thrashing the code in desperation and maintain your logical flow. Treat your mistake as an opportunity to impress the interviewer.

    Communicate

    While completing your coding challenges, it is recommended to communicate your thought process to the recruiters. Good Interviewers are not always looking for completely accurate solutions. Instead, they are more concerned with your critical thinking abilities and tech fundamentals. It is recommended to talk out loud while solving the problem to avoid losing out on the position due to a minor blunder. Remember most interviews are designed to test the basic requirement of a job. While recruiters will not try to pull additional information out of you, we encourage our candidates to share their expertise and knowledge organically in the interview.

    Recruiters often write off good candidates by citing reasons like technical skills gap. Hence, candidates need to exhibit their technical expertise effectively. We hope these suggestions can assist job seekers in out-performing their next tech interview.

    If you have any additional queries or are interested in collaborating, contact us now!

  • How often should eCommerce brands re-evaluate their content calendars?

    In the current landscape, eCommerce brands compete mightily to land their content in front of their target audience at the right place at the right time. Statistics at the beginning of the year showed that there are a whopping 12-24 million websites worldwide. 

    Out of those, a significant number of businesses are present on social media. Even if we make a niche-specific division, there still are multiple brands battling for the perfect marketing opportunity. To do so, they should always present users with relevant, informative and engaging content. 

    Circling back to the majority of businesses competing to get the user’s attention, they need to create content regularly to get noticed. 

    Once a brand successfully captures a user’s interest, it needs to nourish the relationship with regular content to develop brand loyalty. Planning, creating and posting new content in the nick of time can be a fairly challenging task and is highly discouraged by experts, too. 

    This is where content calendars come in.

    A picture describes what to add in the content calendar
    Source: Quick Sprout

    A content calendar can provide businesses with an accurate plan to follow to do the dot. A well-made calendar should answer the following questions:

    • What are your content/campaign ideas?
    • What needs to be produced and published?
    • What channels would be covered?
    • When will the content be published?
    • What purpose does a specific content serve?
    • Is it paid or organic?
    • What would the content format be?
    • Who will be responsible for the creation, design, and publishing?
    • What time will it be published?
    • Is there a deadline for each piece of content?
    • Is it paid or organic?

    While these may be a good starting point, businesses can specify the calendar as much as they like. In fact, the more detail-oriented, the better. 

    What is the ideal length of a content calendar?

    The ideal length for how far out eCommerce businesses plan their content varies from niche to niche or even the size of the business. Some businesses choose to plan content calendars for a year in advance, some 6 months and some a month and even lesser. 

    Our advice: Aim for a few months ahead at least. Make a file with content ideas for important holidays and campaigns, to keep track of content that is under production, that is finished, but under revision and content that is ready. 

    Now that you’ve chartered the course for a specific time, let’s look at the reasons that may prompt you to modify the calendar:

    1. Current strategy underperforming:

    Marketing Insider Group says that the ideal time to gauge the performance of content marketing is 4-5 months. According to other experts like Neil Patel, 6-9 months is the right time to see results. 

    Safe to say, it is advisable to not touch your pre-planned content calendar for three months at least. While you may be pushing out informative and engaging content, numerous external factors affect marketing performance too.

    You only need to make sure of the following things. Your content should be:

    • Relevant to your business
    • Informative 
    • Engaging
    • Of value to the users
    • The right content type
    • Targeted to the right audience
    • Targeted at the right platform
    • Published at the right time

    Like SEO, content marketing is a practice that, though slow at first, churns out significant results for businesses in the long run. With the proper content, eCommerce brands cannot only educate their target audiences but build long-lasting relationships with them too.

    If your content ticks all the boxes in the checklist above and, but hasn’t wielded results over roughly 6 months, now would be a good time for re-evaluation.

    But how to do it? The first step would be to not get worried. Even with content that didn’t give you the results you wanted, there’s plenty to take away from.

    Do a social media content analysis:

    An analysis can give you clear insight into what worked and what underperformed. While we’re sure your content was top-notch, there could be other factors hindering its success. 

    An approach like social media SWOT analysis can bring clarity more than mere engagement metrics, which can ultimately help you identify customer pain points and develop content around it.

    Research shows that the 70-20-10 is the golden posting rule. 

    • 70% Should add value and build brand recognition (your memes, quotes that can go viral)
    • 20% of other brands (Retweeting sharing their stuff that’s relevant to your brand)
    • 10% of promotional stuff (1 in 10 posts only)

    2. Market Shift:

    The internet spears ahead at lightning speeds without stopping for anyone. Consequently, the fast pace translates into eCommerce marketing too.

    Content calendars undoubtedly provide a clear vision of what a business’s digital image looks like for a certain period. But, relevance is crucial and brands must reflect the zeitgeist of the current age. A marketing trend may last for a few years with great ROI to reflect but can be short-lived and die down within a few months too. 

    A picture of man describes why you need to use meme images as a digital marketer.

    Despite their short life, using the trend can be a tipping point to have your business go viral. When planning out the topics and content types, of course, businesses should incorporate important holidays and occasions, i.e. New Year, Black Friday, summer holidays, back-to-school campaigns and much more. 

    We advise you to keep some windows open in your commerce content so you can jump on the ongoing trend bandwagon. This could be in the form of memes, a content format type or even a hot topic (like Elon Musk buying Twitter). If you have locked the entire calendar to the dot, it can be difficult to trends to your advantage. 

    Likewise, when COVID hit, a tonne of eCommerce strategies was affected. Businesses had to pivot to cater to the limitations brought by it. 

    3. When you feel like it needs a refresh.

    Being stuck in a recurring loop can weigh down creativity and generally be unproductive too. Small to medium businesses can certainly make the choice of changing course. Apart from a number and technology game, marketing at its core is about creativity too.

    A change in commerce content can certainly give you the nudge you needed to bring fresh ideas and productivity to the table. What needs to be realised is that content essentially needs to add value to the customer. Once they are hooked on what you create, guiding them to the final stages of the sales funnel will be a piece of cake. 

    In conclusion:

    Once you have the wheels of your content posting in motion, we advise you to ride the wave and not touch it for approximately 6 months. If you still cannot see results, you can carry out a social media analysis to see what the flaws are. Apart from your efforts, external factors like market trends can play a significant role in underperformance, too. 

    Just make sure that you’re following the best content creation and posting practices and, above all, have fun! Emotion translates through the screen and content made with interest and dedication resonates with the audience the most!

  • How Code Reviews Can Make Or Break Your IT project?

    All code is guilty until proven innocent.

    Do you know that the cost of a defect increases by an order of magnitude for each consecutive stage of the software development cycle?

    This means that discovering bugs earlier can significantly save money in terms of the effort of the technical teams and can lead to better ROI. Moreover, once issues are allowed to reach the production stage, they become more difficult to diagnose and solve.

    In order to execute the project on time and within budget, preventing errors is better than fixing them. One great asset in identifying issues early on is a rigorous code review process. Code Review is the practice of systematically convening with one’s fellow programmers to check each other’s code for defects and has been shown to boost code quality and streamline the software development process. Moreover, it is also a great way to facilitate cross-training, mentoring, and learning among developers. 

    Coding Sans’s State of Software Development in 2018 report highlighted that 67.66% of software developers utilized peer code review to safeguard code quality. Additionally, that percentage is even higher among successful software developers; 73.53% of the top developers employ this practice. Despite its virtues, many people still often turn a blind eye to peer code reviews as they perceive performance testing to be adequate for validation. However, neglecting code reviewing can result in severe consequences for your project delivery.

    So why are code reviews critical in executing software development smoothly? Here are four ways in which peer code reviews can add value to your IT project:

    • Code Quality And Defect Detection
    • Strong Collaboration And Knowledge Exchange
    • Streamlined Testing and Development
    • Enhanced Project Delivery

    High Code Quality 

    Code reviews promise high quality as issues and errors are resolved before they skyrocket out of control. These inspections build quality into your process with excellent ROI and can reduce defects in your code by around 80%. Reviews also bring about consistency in meeting coding standards and project requirements. It improves the quality of code by concentrating on readability, maintainability, complexity, performance, and duplicated code.

    Any discussion and collaboration on code will inherently improve readability. Also, a comprehensive review process will result in the style of code becoming similar in the team. This code standardization will provide for enhanced readability with superior support and maintenance. Developers also bring in their A-game and are more likely to write clean and concise code if they’re aware that their co-workers would be reviewing it. 

    Collaboration & Knowledge Exchange

    All projects have unwritten rules and implicit understandings often referred to as “institutional” or “tribal” knowledge. Code review can facilitate the transfer of this knowledge from an expert professional to a new team member. This knowledge-sharing between team encourages internal learning and presents opportunities for mentoring junior team members. With the mentor directly reviewing his junior’s work but the junior developer examining the senior’s code, junior team members’ progress will be accelerated.

    Collaboration between developers along with code standardization will bolster team productivity. This will reduce schedule delays if a team member is unavailable as any developer can take up the reins and continue steering the ship. Good reviews also encourage the development of T-shape professionals. These are individuals who are specialists in one area but have enough knowledge in the other domains to assist the continuous flow of the software development process.

    Improved Testing & Development

    Code reviews also take into account whether the code has well-designed automated tests or not. Moreover, optimizing code and consistently meeting standards will bear fruit in the form of a source code that is easier to understand for testers and specialists. Also, discovering bugs early on will help save time and money as there will be fewer delays in development due to further testing and revisions.

    When the QA team gets involved in the code reviewing process, both the programming knowledge of quality analysts and the communication between teams will be improved significantly. Testers will know what part of the code defines a particular functionality of the project, therefore strengthening teamwork.

    Effective Project Delivery

    Every software project starts with a well-defined scope and requirements. There’s a high chance of a developer misinterpreting one of these requirements and creating a useless feature. An effective code review process will validate the developed feature against the expected one. This verifies developed features and guarantees that all misinterpretations associated with the project scope or requirements are addressed at the earliest.

    Employing a consistent coding pattern and better documentation under code reviewing will make it convenient for developers to analyze existing code. This will help the project stay on track as developers will be spending more time adding features or upgrading existing ones. Also, this will benefit in the long run as well as it will be easier to onboard new developers to the project. Technical collaboration via code reviews also results in better estimates and project planning.

    Conclusion

    Overall, the peer code review process remains a critical stage in the software development lifecycle and can play a key role in enhancing the quality of code, team collaboration, and project delivery. When done right, it is a great tool to not only streamline development but also reduce the effort needed by the development team. Moreover, software testing alone has limited efficacy in defect detection. In his book, Code Complete, Steve McConnel reports that the average bug detection rate is 25% for unit testing, 35% for function testing, and 45% for integration testing. In comparison, design and code inspections have an average defect detection rate of 55% and 60%. These reviews are also crucial in establishing consistency in the source code and enabling superior testing and smoother integration. By mitigating errors, code reviews ensure the delivery of high-value solutions to clients on budget and time.